Established in 2003, ENBALA developed a Smart Grid technology and services platform to provide flexibility to the power system through demand-side storage. The ENBALA platform enables electricity users to contribute to a more efficient, reliable and sustainable power system, and pays them to do so. ENBALA helps balance and modernize the electric power system by matching the demand of electricity with available supply. By identifying and capturing electricity users’ demand-side storage, ENBALA intelligently aggregates the loads’ flexibility and responds to the real-time needs of the power system. ENBALA’s innovative services bridge the gap between electricity system operators, utilities and large-scale electricity users. As a network, these sectors work together to increase the reliability and efficiency of the grid in real-time, and reduce greenhouse gas emissions in the process.