E-Newsletter Program

Through its E-Newsletter program, WaterTAP is committed to providing the province’s water companies with the resources and expertise needed to start and maintain strong e-marketing programs.

E-newsletters can help companies:

  • Generate high-quality sales leads
  • Inform and educate readers
  • Establish your company as an industry expert
  • Drive traffic to your website
  • Strengthen client relationships

In 2014, the WaterTAP E-Newsletter Program helped participants generate more than $4 million in combined sales leads.

A full-service E-Newsletter Program to help grow your business

The E-Newsletter program provides a full year of support to launch and build momentum for your company e-newsletter. The program is managed and delivered by experienced communications professionals that know the water industry. Our team will work alongside of yours to develop a monthly e-newsletter that reinforces your corporate messages and reflects your brand values.

Under your direction, WaterTAP will work as an extension of your team and handle virtually every aspect of the program; including strategy and calendar development, research, writing, layout and delivery. Analytical software will track the performance of each e-newsletter and instantly provide detailed information and graphs for metrics such as opens, clicks, shares, so you know exactly who is reading, what interests them, and who will be most receptive to a follow up call or message.

Engage your prospects and clients

Together, we will create a program that enables your company to consistently deliver timely, persuasive messages that inform and educate your prospects, promote the unique value of your products and services and inspire your readers to take action. Your e-newsletter can be used to feature:

  • Press releases
  • Case studies
  • Operational tips and technical advice
  • Client testimonials
  • Event announcements
  • New products
  • Employee profiles
  • Media coverage and more

Please direct any questions about the WaterTAP E-Newsletter Program to Tony Kobilnyk, Program Manager.