Marketing User Group: Optimizing Your Presence at Events and Generating Leads

September 12, 2017

Toronto, Ontario

Planning to attend WEFTEC in Chicago this fall? Large trade shows can be intimidating. Without sufficient preparation and a plan, it’s easy for SMEs to get lost in the crowd.

So, how will you make the most your company’s investment of time, budget, and staff resources?

Join WaterTAP and special guest Ellen Nyarko to learn the latest tactics for making the most of your company’s spot on the exhibit floor. This edition of WaterTAP’s Marketing User Group series focuses on optimizing your presence at events and generating qualified leads.

During last year’s conference season, did your team have a strategic plan that linked strongly to your business goals? How did you measure success? Ellen will share her trade show marketing playbook, offering tips on how to:

  • Apply qualitative criteria to your trade show selection process
  • Build your pre/post-event marketing campaign
  • Determine and track meaningful metrics
  • Maximize your ROI after the event.

Ellen will also explore account-based marketing, including how to:

  • Select and tier your most valuable accounts
  • Find and map contacts
  • Build personalized trade show marketing campaign that speaks to these accounts.

Join Ellen as she discusses tactics and strategies to ensure your company is getting the most value from every trade show.

Bonus: Meet one-on-one with a WaterTAP team member to determine your best targets at the upcoming Ontario Water Innovation Week.

Networking lunch included.

About MUG: WaterTAP’s Marketing User Group is a quarterly forum for Ontario’s water technology CEOs, entrepreneurs, senior executives, business development managers, and corporate marketing/communications teams to learn from industry experts, enhance career potential, and put into practice effective B2B marketing and communications strategies and best practices.