Marketing User Group: Optimizing Your Presence at Events and Generating Leads

September 12, 2017 - 10:00 am - 2:00 pm

Ontario Investment and Trade Centre 250 Yonge Street, 35th Floor, Toronto

This September 12 workshop, Optimizing Your Presence at Events and Generating Leads, will feature some of the following insights:

Industry Events: Will Your Team Generate the Buzz or Be a Bore? Have you ever wondered how some trade show booths, presentations, and speakers seem to create a buzz? Learn practical tips to deliver your organization’s compelling message in a variety of settings (1:1, small group, social media) and how to leverage opportunities to shine through the noise, beyond the competition and generate leads. You will also learn five negative trade show signals to avoid.

Planning for Trade Show Success During last year’s conference season, did you have strategic plans that tied back to organizational goals? How did you measure success? Consider a trade show ‘renovation’ by developing a strategic plan to kick start your lead generation efforts. Learn how to set specific, quantifiable metrics for measuring the success of the event, and learn how to identify trade shows that will be your best investment yet.

Bonus: Meet one-on-one with a WaterTAP team member to determine your best targets at the upcoming Ontario Water Innovation Week.

Guest Speakers to be announced shortly.