Marketing User Group: Digital Promotion – Where Should You Spend Your Marketing Dollars

December 5, 2017 - 12:00 pm - 2:30 pm

Ontario Investment and Trade Centre 250 Yonge Street, 35th Floor, Toronto

Today 60% of the sales funnel is taking place in the digital space. Is your company taking full advantage with a robust digital marketing strategy?

Join WaterTAP and special guest experts Nat Korol, Richard Lee, and Kareem Perez on Tuesday, December 5 to learn the best ways to allocate your digital marketing and sales budget to drive leads. This edition of WaterTAP’s Marketing User Group series focuses on better understanding digital promotion and how it can help your business.

Here’s what you can expect at WaterTAP’s Marketing User Group meeting:

  • Is your website leaking sales? Your website should be a lead generating machine working for your business 24/7/365. Nat and Richard from Hyphen Co. will review a tactical guide to ensure your website attracts, captures, and converts visitors into interested customers.
  • Nat and Richard will also share e-newsletters that generate leads, including five essential steps in building a strategy that gets results.
  • What about lead generation and lead nurturing via keywords? Unlocking the mystery of keywords with Kareem Perez from 6S Marketing.  Later, Kareem will discuss “pay-per-click” advertising for B2B companies on a tight budget.

Bonus! Has your company recently started to enter export markets? Or are you considering exporting your products or services? On December 5, Ontario’s Ministry of International Trade will offer a complimentary pre-MUG workshop that highlights federal and provincial government services and programs that support exporters. Learn more and register for Developing a Global Mindset: Here.

About MUG: WaterTAP’s Marketing User Group is a quarterly forum for Ontario’s water technology CEOs, entrepreneurs, senior executives, business development managers, and corporate marketing/communications teams to learn from industry experts, enhance career potential, and put into practice effective B2B marketing and communications strategies and best practices.